Ana Portaceli, new Director of Institutional Relations of S2 Grupo
- With her incorporation, S2 Grupo has implemented a strategic management plan for its corporate reputation in order to generate trust among all its stakeholders through the promotion of joint initiatives of high value for society and thus build stable, lasting and solid relationships with them all.
Valencia, June 17, 2021.- S2 Grupo, a company specialized in cybersecurity and critical systems management, has announced the incorporation of Ana Portaceli as Director of Institutional Relations.
Ana Portaceli’s fundamental role is to work on the strategic management of the corporate reputation of S2 Grupo and increase the non-financial value of the company, focusing on three key axes for the future of the company, such as social, environmental and governance impact, thus contributing to the development of the Corporate Responsibility plan.
"With her incorporation, we want to promote our plan to build trust among all stakeholders in order to create shared value, through the promotion of joint initiatives, in order to build stable, long-lasting and solid relationships with them all", highlights Rafael Rosell, Commercial and CSR Director.
Among the different groups, Ana Portaceli will focus on the university environment as the main generator of talent and research, development and innovation, in business and management organizations, in third sector organizations and public administration, and in those communities where S2 Grupo carries out its work. Her activity will be closely related to Evoluciona2, the company's Corporate Responsibility strategy, which aims to strengthen its commitment to employees, to society and to the planet, aligned with the Sustainable Development Goals.
"If a company honestly conveys responsibility, commitment to the society that surrounds it and has the trust of its stakeholders, it will have a good reputation and this will ultimately improve its business", emphasized Ana Portaceli.
Ana Portaceli holds a PhD from the University of Valencia and studied Information Sciences at the Cardenal Herrera CEU University. She received executive training at the IESE of the University of Navarra in Boards of Directors and at BABSON College, in Innovation and Entrepreneurship.
She has been linked to S2 Grupo since 2010, when she joined the company's Advisory Board and, subsequently, as a partner of the company in Colombia. With this new appointment, she begins a new stage from the executive side as Director of Institutional Relations.
She currently teaches Institutional Relations within the Master's Degree of Corporate and Advertising Communication at the Complutense University of Madrid, and has been a guest lecturer at the Jaume I University and the Cardenal Herrera CEU University.
In addition, she has held positions as Director of Institutional Relations and Communication at the Fundación Universidad-Empresa in Madrid and External Relations Advisor to the Rector of the University of Valencia. Ana Portaceli founded her own global communication company, Marketing to Arts, from where she has worked for clients from multiple sectors (public and private, telecommunications, real estate, large distribution, leisure, cultural, performing arts and the art world).
She has also been a member of the Advisory Council of technology, biomedical, branding and communication companies, some in which she started as a Business Angel.
She was president and founding member of the College of Advertising and Public Relations of the Valencian Community, and collaborates with volunteer organizations such as the Food Bank and Cáritas.
S2 Grupo has established itself as a pole of attraction for professionals in the different areas in which it operates from cybersecurity. Its deeply rooted values are based on four major commitments: to people, to business ethics, to society and the environment, and to innovation and technological advancement. These values have earned the company numerous awards and recognitions throughout its history.
The cybersecurity company closed 2020 with a turnover of 19.5 million euros, which represented a growth of more than 12% over the previous year, and a workforce of 414 employees, distributed in its headquarters in Valencia, Madrid, Barcelona, Brussels, Bogotá and Mexico City.